Citizen Science - what is it and how can it be used in the Travel & hospitality industries?

Its our role as tourism businesses to help deepen connections to a place, support scientific knowledge and contribute to the long-term health of destinations - citizen science activities are one way to support this.

Travel by B Corp’s citizen science toolkit shows how it can be brought in to all kinds of tourism and hospitality experiences.

Download it here and let us know how you are implementing these kinds of activities into your business.